Morphosis Add-ons

HAL AUDIO

Product Designer, Brand Designer, Art Director

2026

Morphosis is an audio plugin for sound creation and transformation developed by Hal Audio.
Unlike the brand’s previous utility-focused tools, this project explores a more delicate territory: AI-assisted creativity, at the intersection of innovation, artistic expression, and the professional demands of both film and music industries. Beyond its functional scope, Morphosis was designed as a strategic launch project for Hal Audio balancing commercial objectives, brand visibility, and product differentiation.

The challenge was to introduce a distinctive visual and creative identity while maintaining the familiar interaction standards required by professional audio workflows.

Rebranded logo.

Our artistic direction for Morphosis isn't a sudden break from the past, but rather a gentle evolution toward a new visual and sonic identity. While staying true to the brand’s roots, we are subtly shifting away from purely utility-focused tools to embrace a more creative promise.

We are maintaining a nostalgic retro feel, but elevating it with a distinct and refined creative direction. By integrating AI to introduce more organic and fluid textures, we bring a sense of life and warmth to the sound. The overall experience remains simple and intuitive, guiding our users smoothly into this new era for the brand.

The default state communicates the core structure instantly.
No setup, no hidden modes, users can understand where to start at a glance.

Model selection is designed as the primary interaction.
Categories and presets act as entry points, enabling an audible result within seconds.

Parameters are limited, continuous, and immediately audible.
All interactions are non-destructive, allowing safe exploration without risk.

More works