Unity Technologies
Unity Game Services
Branding & Motion Design
Script and animate a launch explainer for a new all-in-one platform for indie game developers.
2022
Unity needed a launch video to introduce Unity Gaming Services: one clear, energetic piece that explains a broad platform in under a few minutes. Unity Gaming Services is an end-to-end platform that gives game developers everything they need to build, manage and grow their game, all in one place.
ASK / GOAL
Moodboard
Researchs
Instead of a classic feature-by-feature explainer, I made a playful video that borrows the codes of video games. The viewer steps inside a small game world and discovers each service the way a player discovers levels, power-ups and progress.
Storyboard
It speaks the audience’s language: developers see their own craft reflected back at them, and a complex platform feels simple and fun to explore.
Master Brand Elements
Project team and references:
Where I was involved
Writing
Art Direction
3D Design
Team
Gimmick Studio
