Adidas
Adilicious Campus
Visual Direction & Worldbuilding
Translate Kolam's Sri Lankan heritage into a limited-edition adidas Campus.
2021
As part of Kolam, we collaborated with adidas on the Paris edition of the Adilicious series, translating our Sri Lankan heritage into a limited-edition adidas Campus. The concept was to bring the spirit of Kolam—our flavours, colors, and cultural symbols—into the world of sneaker design.
We reimagined the shoe through our visual identity: cream vegan materials, pastel stitching, Indonesian batik-inspired textures, and the “KOLAM” script. The insoles feature our food directory in French and Sinhalese, while our traditional face illustration becomes a signature graphic element across tags and packaging.
ASK / GOAL
Moodboard
Researchs
This collaboration bridges our restaurant’s cultural narrative with adidas’ design language, resulting in a global release that celebrates Sri Lankan culture on a new platform.
Storyboard
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Master Brand Elements
Project team and references:
Where I was involved
Creative Direction
Team
Lahiru Weladawe
Léna Gautier
